Privacy Policy

This Website is owned by Iain Clark, trading as Red Power Station.

We take user privacy seriously and take reasonable efforts to protect it. We have created this Privacy Policy in order to share with you our information collection and use practices. We will never knowingly sell or assign your personal information without your knowledge and approval. Please read this Policy carefully before sharing any personally identifiable information described below.

By using, registering your details on this website, you agree to the collection, use and transfer of your information under the terms of this policy. Since this is a growing web site and because Internet technologies are constantly evolving, this Policy is subject to change at any time and any changes will be posted on this page.

This Policy works hand-in-hand with our Terms and Conditions, found elsewhere on the web site.  For the purposes of the General Data Protection Regulation (GDPR) 2018 (and previously the Data Protection Act 1998), the Data Controller is Iain Clark and the address is: Flat 23, Lady Helen Seymour House, Florence Road, London E13 0DW.

Your rights under GDPR

  • In line with the GDPR, this section confirms your rights.
  • The personal data we hold may include your name, email address and company details. We will never sell this information or pass it on to anyone else,  it is simply used to provide you with information about our services that we believe you may be interested in.
  • If you would prefer for your information to be deleted, this will happen immediately.
  • Further information is given below about Matomo, the programme we use track site visitors.
  • If you request any information about the data we hold, we will supply this free-of-charge within 14 days.
  • The lawful basis on which we process data is to keep you informed about services in which you have shown an interest.
  • We will keep your information until you ask us not to.
  • You have the right to complain to the Information Commissioner’s Office if you believe we have mishandled your data.
  • You gave your consent for us to contact you by opting in via the sign-up box or by giving us your business card or details and agreeing to be added to our mailing list. You have the right to unsubscribe at any time. 

What identifiable information do we collect and how is it used?

The only personal information we will ever collect is your email address, phone number and name, if you choose to provide it for the purpose of joining our mailing list.

If so, we may use or disclose your personally identifiable information to:

  • enable you to participate in interactive features of our service, when you choose to do so;
  • provide products/services that you have requested;
  • respond to your enquiries or requests;
  • provide you with information about specials offers, sales or new products or services that we may introduce in the future..

Legitimate Interest

We may process your data under the lawful basis of ‘legitimate interest’ if we identify a legitimate interest and:

  • you could benefit from our business communications (commercial interests);
  • emailing or phoning you is the most appropriate means of communication; 
  • we’ve balanced your interests, rights and freedoms;
  • you could reasonably expect to receive the information ; and
  • it would not cause you unjustified harm.

Even though we process data under legitimate interest, we believe in giving people the right to choose. Therefore, leading up to 25th May 2018, all subscribers to our mailing list will be given clear instructions on how to reconsent or unsubscribe from the list. Unsubscribers will be removed immediately, and people who do not indicate a preference may continue to receive periodic emails unless they ask us to remove their details. 


The only time we would disclose your name on certain pages at would be if you have written a testimonial or agreed to participate in a case study; in either case we will have your written agreement to name and quote you.

We may also disclose personally identifiable information in the establishment or exercise of legal rights or defences against legal claims, to comply with applicable laws or regulations, to comply with a valid legal process, such as a search warrant, subpoena or court order or to investigate suspected fraud or a violation of our Terms and Conditions of Use.

We will never sell your information to any  third-party not affiliated with Iain Clark t/a Red Power Station without consent.

We will only send you marketing emails containing information that we believe would be useful or interesting to you if you have agreed for us to do so. We would have your data on file because either:

  • you signed up at this website to be included on our mailing list; or
  • you gave us your business car, we asked if we could add you to the mailing list and you agreed.

If you have received email from us and would prefer not to do so, you can opt out by clicking the unsubscribe link at the end of the email or by contacting us at

We may, from time to time, send or post surveys or requests for your feedback in order to help us make our website and services better. Any responses we receive from you will be used only to evaluate our website and services and no personally identifiable information will be shared with any non-employees of company, except that information provided in the Feedback/Comments areas. 


This sites uses Matomo to collect usage statistics

1 – About Matomo

Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at:

2 – Purpose of the processing

Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; not found pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

Matomo is processing the following personal data:

Pick up the one you are using:

  • Cookies
  • IP address
  • User ID
  • Custom Dimensions
  • Custom Variables
  • Order ID
  • Location of the user

And also:

  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city
  • Main Language of the browser
  • User Agent of the browser
  • Session recording, mouse events (movements, content forms and clicks)
  • Form interactions
  • Media interactions
  • A/B Tests

The processing of personal data with Matomo is based on legitimate interests.

3 – The legitimate interests

Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

4 – Recipient of the personal data

The personal data received through Matomo are sent to:

  • Our company.

5 – Details of transfers to third country and safeguards

Matomo data is hosted in the United Kingdom.

6 – Retention period or criteria used to determine the retention period

We are keeping the personal data captured within Matomo for a period of 12 months.

7 – The existence of each of the data subject’s rights

As Matomo is processing personal data on legitimate interests, you can exercise the following rights:

  • Right of access: you can ask us at any time to access your personal data.
  • Right to erasure: you can ask us at any time to delete all the personal data we are processing about you.
  • Right to object: you can object to the tracking of your personal data by using the following opt-out feature:

Insert here the opt-out feature.

8 – The right to withdraw consent at any time


9 – The right to lodge a complaint with a supervisory authority

If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

10 – Whether the provision of personal data is part of a statutory or contractual requirement; or obligation and possible consequences of failing to provide the personal data

If you wish us to not process any personal data with Matomo, you can opt-out from it at any time. There will be no consequences at all regarding the use of our website.

11 – The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

Matomo is not doing any profiling.

Do we have a newsletter?

We regularly send out a newsletter via email to all users who have supplied their name and email address for that reason (unless they have ‘opted-out’). In these newsletters, we may inform you about new features, upcoming events or special promotions.

You may choose to unsubscribe from the newsletter at any time by  by clicking the unsubscribe link at the end of the email or by contacting us at

Disclosure or sale of your information

At this time, we do not plan to disclose your information to third parties for any reason and would never sell your data.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

What about data security?

We employ security measures to protect, so far as reasonably possible, your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires or permits.

We require that any advertisers or partners we work with ensure the security of the data provided to them, however, in the event of a breach of their security measures, we will not be liable for any losses or damages.

We limit access to personal information about you to employees (including contractual employees), for whom we reasonably believe it is necessary, in order to provide products or services.

Being a small business, we sometimes work at external locations, including clients’ offices, cafés where we believe the wifi is secure, libraries and other public spaces. Every means is taken to protect your information at all times.

Can I opt-out?

Of course. We give you the option to remove personally identifiable information from our list of active users.

You may also choose to opt-out of certain communications from us, such as our newsletter. If you want to unsubscribe or opt-out of communications from us, send an email to We will respond within 48 hours.

We are not responsible for removing your personally identifiable information from the lists of any 3rd-party partner or advertiser who has previously been provided your information in accordance with this policy.

Where is the web site located?

Our website is maintained in the U.K.  If you are located outside of the U.K., by using the website, you authorise the import of your information and its use, as specified in this policy.

What is the minimum age to use this website

Use of and our products and services is intended for persons who are eighteen (18) years or older, or business entities.

Will there be changes to this Privacy Policy?

We reserve the right to amend this policy at any time, in the event that this becomes necessary after initial release, or in the event that it becomes necessary with respect to additional, deleted, modified or amended services provided by us.

We will not personally notify you of any amendments to this policy. You are urged to check this policy frequently in order to determine whether any changes have been made. You understand and agree that continued use of this website assumes that you have read and accepted this policy, as it may be amended from time to time.

Where can I access this policy?

This Policy is accessible from every page of the web site, under the link “Privacy” in the footer.

Spy ware

We never use or install spy ware on other people’s computers, nor do we use spy ware to retrieve information from your computers.


Is my information private with company merchants and advertisers?

This website may contain links to various 3rd-party websites and the external websites of advertisers and/or 3rd-party partners. At the time of writing (21 May 2018) we do not have any advertisers on this website. This policy does not cover the privacy policies of other web sites. We urge you to check the privacy policies of each website that you may visit or interact with.

Section Titles

The section titles used in this policy are purely for convenience and carry with them no legal or contractual effect.


All comments, queries and requests relating to our use of your information are welcomed and should be addressed to

What is the effective date of this privacy policy?

This Privacy Policy was last updated, and became effective, on 22/05/2018