Stage 3: Script writing

Script writing can be a daunting experience. Work with us to create the perfect script for your business web video in one of our script writing workshops.

video script workshopSo the camera is rolling, the lights are on, what do you say?

The content and the message of your video  can be the most important thing.

Get it wrong, and it could do more damage than good.

Luckily, at Red Power Station we are the specialists in creating a script that will highlight the best bits of your company.

The first part of the process is to truly understand what your business is about:

  • What are your customers like?
  • What is the problem you really solve for them?
  • Why are you different?
These and many other questions are explored in a safe script development session.
Don’t worry, the script is not set in stone and we write it with you in a collaborative manner, to retain your tone of voice. It is not making you say something that is not you. The purpose is to discover your true voice, that will accurately represent you, and your company on the Internet.

In our view, this is the most important part of the process. You can have the best camera in the world, with the best sound, but if the content is poor, with no clear call to action, then it is all in vain.

video scripting workshop

The foundation of any great building is it’s foundations. The same can be said for a script for a video.

The message that is delivered, and the emotional resonance which you leave the viewer in, has a huge impact on the action which a viewer takes after viewing your video.

We sit down with you and work out exactly what the purpose of your video is. How does it fit in with your marketing strategy.

We call this a scripting workshop.

In these workshops we discover together:

  1. Who is the owner of the business and their role
  2. Who are your customers?
  3. Why do they buy from you
  4. What do you really sell?
  5. What makes you different in the market place
  6. Call to action

From this information, together we write a script from the perspective of the customer. The last thing the customer is thinking about is you, they are more interested in their own wants and needs. They want to hear about themselves, not about you.

For instance,

We have been in business for 25 years and offer the best double glazing in the area

is all about the vendor.

However, we turned this into

We are local, which means that you can come into our showroom and see the products.

When your windows are fitted, we always tidy up afterwards so it will cause as little disruption as possible.

The price we quote is the price you pay.

As we are local, if anything goes wrong with your windows, we are here to fix it immediately.

Contact us today on 07971 195363 to talk about your script writing workshop.

Next >> Stage 4: Performance training