Step by step guide on how to bootstrap your business – Cemanthe McKenzie – Iain’s Business Heroes

After working in all sorts of different jobs that ‘didn’t need a degree’ Cemanthe McKenzie decided that there could only be one managing director in the company she worked for and so went on to start her own company where she was the managing director – New Media Angels

One woman, one big wide world. She has now grown a team of 12 people.

What really impresses me about Cemanthe is the logical, no nonsense way of she has developed her business.

There are several big lessons which I have taken away from interviewing her.

  1. Networking really works when you are starting out – just follow up on all those business cards. Kiss a lot of frogs until you meet your prince.
  2. The first person you should recruit is a virtual PA so you can concentrate on the sales.
  3. Systematically find freelancers who can do the work, leaving you again more time to concentrate on sales.

Once you have a critical size of business, then you can take people on full time.

Have you any top business tips on how to grow your company from one woman / man band to a performant team? Please comment below.

Iain’s business heroes are now released every Thursday at 11AM UK time.

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