Preparation is the death of creativity

Preparation is the death of creativity

When describing your profession on camera, something your very familiar with, to be too prepared and trying to stick word for word to a script can lead to a stunted stuttery result. If you don’t spend your life in front of camera it can be a daunting experience.

It is easy and forgivable to think that when your are looking in to that lens that your words and image will beamed instantly around the world for the amusement of faceless strangers. Remember that you are not filming a Hollywood production nor a YouTube viral sensation. Simple web video is merely another aspect of getting the most out of you online sales potential. Once you remember that in fact the vast majority of the viewers will know you or will meet you after viewing your video and that you are only speaking to one person at a time you can treat it more like a one on one conversation, something which most people are comfortable with, after all you are talking about something which you know more than anybody else about, your business. Because of the familiarity with the subject and the brief nature of web video to stay punchy and interesting there is no need for excessive preparation, by all means think about what you are going to stay but writing a script and then trying to stick to it word for word leads to ineffective and unnatural looking content.

Looking natural in front of camera is no mean feat, everybody feels self conscious to some extent, God knows how anyone could present breakfast television, but there are methods to make it easier, pretend your talking to a friend or a guy in a bar or that nice man who tries to sell you the Big issue every day even though you bought one of him yesterday. Also remember that you can take as many takes as you like, so there’s no rush just like any public speaking coach will tell you the key to being understood is to speak slowly and clearly and the skills are completely transferable on to camera. As well as this it is much easier for the editor if you are calm and relaxed, speaking smoothly and clearly.